#SlayCulture: We Launched An Online Apparel Shop!

(blog) shop slay culture

Slay Culture is a fun lifestyle brand that promotes positive images of millennial Black women doing the damn thing. Whether she’s earned a Master’s degree or is sporting a fierce two-strand twist out, we’re in the shadows high fiving and congratulating our sisters for rocking out in their elements. It was natural that we created a line of t-shirts and accessories that fulfilled our mission of representing Black women who slay.

Introducing Shop Slay Culture!

Since our soft launch, we’ve been featured on Fashion Bomb Daily, Berry Curly, Luv Your Mane and Chicks N Kicks. We currently sell comfy t-shirts, mugs, crop tops and tote bags drenched in our culture. I have to say that doing this has been terrifying, nerve-racking, exhilarating, time consuming and fun. One day I’m over-the-moon geeked and the next, I wonder why I thought adding another thing to my plate was a good idea. In these moments, I think of our small, but growing community and tap into that #BlackGirlMagic that lives within.


CBMC ads (3)


This. Is. Happening.

We hope to provide you with items that’ll encourage you, make you feel good about yourselves and laugh out loud. When you can’t find the words to express yourself, my hope is that a Slay Culture t-shirt will do it for you. I declared 2016 be the year that I go for it in every way possible and this is one of the many.

To celebrate the news, we’re hooking you up with free shipping! That’s right. Get free shipping on your order with code: FREESHIP. We’ll also share freebies, discount codes and new product releases with our exclusive email list. Sign up here!

Come Shop With Us!


If you aren’t already, follow us on social media at @slayculture. If you’ve purchased a tee already, send us a selfie to: contact@slayculture.com or tag us in your photos. Be sure to use hashtag #slayculture so everyone can see you when they search for us.

Don’t forget to use the code: FREESHIP for free shipping on your next order. Visit the shop and name your favorite product! Thank you for your support.

Ariel C. Williams is the Editor-in-Chief of Slay Culture and author of The Girl Talk Chronicles (Amazon). Sound parenting, storytelling without bounds, and providing a space where Black women and Black boys (like she and her son) are celebrated for their greatness are things that keep her going. Tweet her @ArielSaysNow.

Slay Culture


Slay Culture curates content and experiences for smart and lit Black millennials. Follow us online everywhere at @SlayCulture.

  1. Congrats on the online shop! I am loving everything, especially the coffee mugs.

  2. Congratulations and good luck with the line. They look good and l wish you a lot of success 🙂

  3. Yes, Ariel! I love this and congrats on all the features. I see a couple of tees I need to add to my wardrobe. Love it!

  4. Congrats on your store launch! Loving everything in it! That onesie is too darn cute!

  5. Congratulations on your launch! Some of the shirts are too cute. I love lines that empower others to feel great. Will you be shipping international?